RIM <-> HP = PlayBook <-> TouchPad = QNX <-> WebOS

现在做生意与竞争者发生口水战是必不可少的。有时候公司也喜欢这种口水战。因为口水战才有新闻点。如果放在娱乐圈这就叫做炒作新闻。最近HP和RIM展开了口水战。HP说RIM偷我的设计,我揍你丫挺的;RIM说我只是来拿经验,这也表示你的东西值得借鉴,学习也有错?
其实认真看的铜学就会看出HP TouchPad的UI与基本操作和RIM BlackBerry PlayBook的UI和基本操作有几分相像。都已卡片式的显示每一个软件,滑动式的选择软件,滑动手势开始与结束软件运作。
HP TouchPad产品行销主管Jon Oakes对于PlayBook的说法是如下
From what we’ve seen in the market, there are some uncanny similarities. It’s a fast innovation cycle and a fast imitation cycle in this market, so we just know that we have the creative engine here to continue to build on what we have, and we’ll keep innovating, we’ll keep honing and those guys hopefully will continue to see the value in it and keep following us by about a year.
简单来说,他认为HP的WebOS一直被模仿从未被超越。WebOS会越来越强大,其他产商无论做的多好也只有山寨的份,只是看山寨的水份多不多而已。
对于这个RIM当然知道HP所说的山寨WebOS是谁,商业与操作平台行销高级执行官Jeff McDowell也不示弱,它对于HP的回应是如下
I feel that we set out from the ground up to define a user experience that we felt would delight our customers, and we landed in a place that may look like other competitive devices. But there was no intention and no preconceived notion that this is what we want to end up looking like. In fact, I think QNX had that design lined up before we even started working with them.
You know, cars over time end up looking a lot alike because you put them through a wind tunnel, and when you’re trying to come up with the best coefficient to drag ratio, there’s one optimized shape that gets the best wind resistance, right? Well, when you’re trying to optimize user experience that juggles multitasking, multiple apps open at once and on a small screen, you’re going to get people landing on similar kinds of designs.
基本上说,RIM已用户感受作为重点来开发PlayBook的界面,当他们知道某种形式的界面比较受欢迎,当然就按照那一个路线走。就像汽车设计一样,同一类型的车外形其实都差不了多少。至于平板电脑如果已经知道用户想要点什么,我们就按照用户的需求去设计。再加上QNX在被我们收编之前老早就有这样的界面设计。
其实HP根本就不是真的想和RIM开火。现在拿这个来说事情我觉得是因为最近新闻焦点都集中在Apple,如果现在不搞点事情炒炒人气TouchPad很快就会被遗忘。RIM也应该意识到这一点,那就陪HP玩玩,只要HP不太过份大家都可以多一点人气,虽然不是很正面但总比没人气的好。
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主题: RIM <-> HP = PlayBook <-> TouchPad = QNX <-> WebOS
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